DMS — without the Stockholm syndrome

Your DMS was built in 1987.Your contract feels like it too.

Three-year lock-ins. $20K setup fees. Prices they'll only tell you over the phone. That's not enterprise software — that's a toll booth on your own dealership.

RevLot runs your whole store — inventory, sales, F&I, service — from one login, for a price that's printed right there on the pricing page. Like normal software. Imagine that.

No contract. No setup ransom. No "call for pricing."

Sales pipelineLive view

New lead

2021 Ford Explorer XLT

Test drive

2022 Honda Civic EX

Deal desk

2020 Toyota Camry SE
2019 Ram 1500

Delivered

2023 Chevrolet Equinox

Example pipeline shown for illustration.

One pipeline. One login. One invoice.

The old DMS playbook

The Big DMS playbook, translated:

"Enterprise-grade solution"
It takes six months to implement and your team will hate it.
"Contact us for pricing"
It costs more than your best salesperson.
"Comprehensive onboarding program"
A $15,000 setup fee for software you're renting.
"Long-term partnership"
A 36-month contract with an auto-renew clause in size-6 font.
"Integrated ecosystem"
Four products they acquired, duct-taped together, billed separately.

You've read these emails. You've signed these contracts. You know.

There's a door.
The RevLot rules

Our rules. In writing. On the internet.

The price is public.

$149, $349, or $699 a month. It's on the pricing page, where prices belong.

Month to month.

If we stop earning your business, you leave. That's our retention strategy: being good.

One system, one login.

Inventory, CRM, desking, F&I, service, analytics. Built as one product — not acquired and stapled.

Working in days, not quarters.

Your team sells cars in the afternoon. They don't have a semester for training.

Humans answer.

Small team, on purpose. You'll talk to the person who built the thing you're asking about.

1

Lead

One CRM pipeline

2

Test drive

Tracked to the vehicle

3

Deal

Desked with F&I

4

Delivery

Docs, no separate tool

5

Service

History carries over

Pro & Elite · OnLot Copilot

The old guys gave you reports about last month.We gave you an AI that's on the lot right now.

Scan a VIN — vehicle intel, market pricing, recall history in seconds. Then, with explicit customer approval, OnLot Copilot listens to the conversation and coaches your salesperson live: buying signals, objections, what to say next. When it's over, the summary writes itself into the CRM. Audio is analyzed in segments and never kept after the session ends.

Legacy DMS stops at storing data. This one shows up to the sale.

  • VIN scan → instant vehicle intelligence, pricing, and recall data
  • Live, consent-based coaching cards during the actual customer conversation
  • Automatic post-session summary saved to the lead — no manual note-taking
  • Audio is analyzed in short segments and never kept after the session ends

Privacy guaranteed. Consent required. No exceptions.

OnLot CopilotRecording · consent given
Buying signal

Customer asked about monthly payment twice — consider moving to numbers now.

Objection detected

Price concern raised. Similar trims on your lot are priced below this one.

Session summary will save to this lead

Example session shown for illustration.

Receipts

Easy to say. Here's the software.

One login, one customer record

Sales, F&I, service, and inventory read and write to the same data. A vehicle's history, a customer's deal, and a service work order are never three exports living in three different tools.

Sales pipelineLive view

New lead

2021 Ford Explorer XLT

Test drive

2022 Honda Civic EX

Deal desk

2020 Toyota Camry SE
2019 Ram 1500

Delivered

2023 Chevrolet Equinox

Example pipeline shown for illustration.

Eli, an AI assistant built into every screen

Not a chatbot bolted on the side. Eli drafts vehicle descriptions, researches market value and auction history, and — through OnLot Copilot — coaches your team live during an actual customer conversation.

EliAI assistant
Write a listing description for this 2021 Ford Explorer XLT.
One-owner XLT with third-row seating and a clean title. Recent tires, service records on file, ready for a family that needs the extra room.

Example output shown for illustration.

A dashboard for each role, not one for everyone

An owner, a GM, a sales manager, a salesperson, and a technician each open RevLot to a different home screen — built around what that job actually needs to decide today.

Mission ControlSales Manager view

Today's deliveries

Inventory aging

Open leads

Shop bays in use

Illustrative layout — each role sees its own tiles.

A full service department, not a bolt-on

Shop Pro runs digital work orders, technician checklists with photo and signature capture, bay scheduling, and vendor purchase orders inside the same system as sales.

Work order · Bay 3In progress
Multi-point inspection
Oil & filter change
Brake pad check
Customer sign-off

Example checklist shown for illustration.

The demo is free.The exit from your current contract is priceless.

Bring your inventory. We'll show you your own dealership running on RevLot.

dealers@revlotdms.com·+1 (385) 454-6145